Connecting companies to market opportunity

Flute & Synth leads specific expansion initiatives for companies operating in the media, entertainment, sports and gaming sectors in Australia, New Zealand and key Southeast Asia markets.

Companies using Flute & Synth

When we’re engaged

Companies may already have teams in Australia or New Zealand or Southeast Asia; or they may have clients in the region, but no ‘on the ground’ team, or they may have no business in the region and are seeking to make a start.

Flute & Synth is usually brought in to advise and take the lead on a specific market opportunity requiring specialist media experience and global media networks. Flute & Synth will work with the company to build a scope or a set of initial plans to action and will also deliver aspects of the plan.

We start small, and we are pragmatic - but we think and plan big.

These are the main areas our clients usually come to us for:

EXPANSION PLANNING

Defining a company’s target market and undertaking market profiling & competitive analysis to determine the expansion opportunity and inform a ‘routes to market’ plan. Assessing the company’s product/service fit with the target market and advising on product / service refinement needs & product / service expansion opportunities.

MARKETING AND SALES ACTIVATION

Devising and implementing a marketing and sales strategy for companies, which can be around growing existing business and developing new business. In both instances, we focus on building market awareness, targeting specific leads and securing sales.

PARTNERSHIPS

Flute & Synth is expert at identifying potential partners to accelerate growth for companies. Flute & Synth conducts partner approaches and strategic business development for companies, including for companies who already have established businesses in region but need to step- change their momentum and galvanise their strategic engagement with the market. 

Behind Flute & Synth

I’m Dan Fahy, Founder & Director of Flute & Synth. I have 25+ years’ experience in the wider media sector with stints based in the United Kingdom and Australia. I have held leadership roles with Paramount Global, WarnerMedia, BBC Studios and Discovery Eurosport. With those companies, I have designed, built and lead growth teams and architected market strategy for scale consumer digital products, nearly always alongside complex, TV/Film-focussed commercial negotiations.

My company name, Flute & Synth, embodies two principles – ‘to start’, and ‘to synthesise’.

The first musical instrument is believed to have been a bone flute made from a bird’s wing bone. From this most basic of starts, the kaleidoscopic world of music as we know it today began.

‘Synthesise’ speaks to the advantages of multi-disciplinary thinking. For companies in the media sector, this can mean simply looking outside a functional ‘silo’ or beyond a specific industry vertical for new insights, to furnish their ‘start’ with breakthrough momentum. For me, ‘Synthesis’ is also about finding people with cross-discipline expertise and skills to add to client projects - I will frequently look to bring people who have unique skills and expertise into client engagements.

My aim with Flute & Synth is to connect UK, EU or US-headquartered companies with market opportunity in Australasia and APAC. I join existing teams and executive groups and work cross functionally to build a plan to secure a specific opportunity.

Companies can leverage my wide network of media and entertainment contacts across UK & Europe, North America and key East Asian / Asia Pacific markets, and I readily add additional expertise to projects to suit a company’s particular opportunity.